Online Marketing
From 4docs
As well as showing your film online (and even if you are not) you will want to use various online marketing tools to get word out about your film.
The Channel 4 BRITDOC Foundation and Pixeco Ltd have some excellent slides - pointers to how to use different online marketing tools - which ones and when. Here are the main 3:
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Creating a Blog
Bloglines Bloglines is a free online service for searching, subscribing, creating and sharing news feeds, blogs and rich web content. A Bloglines account can be accessed from any computer or mobile device.
Word Press WordPress is a free state-of-the-art blog publishing platform. Very easy to use.
Creating a Fan Page
Facebook Okay this is a neccessity, even for people that don't like Facebook. Everyone is on it, including your mum and it is an infuriatingly good way to pass word around. Facebook is an online community that allows people to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. It is fifth most visited site. Be sure to follow their rules and create a page instead of a profile for your film campaign, or else you will have your profile deleted.
MySpace
MySpace is an online community where users can share photos, journals and interests with their growing network of mutual friends. MySpace is currently the fourth ranked website, after Google, Yahoo and YouTube.
TubeMogul
TubeMogul allows you to publish your media to multiple sites, such as YouTube and Google Video, all at once through their site. It also offers in depth online video analytics that can help you track your media.
Tumblr
Tumblr lets you effortlessly share anything. Post text, photos, quotes, links, music, and videos, from your browser, phone, desktop, email, or wherever you happen to be. You can customize everything, from colors, to your theme's HTML. Even use your own domain name.
Twitter Fastest growing social media around. Users send micro-blogs (up to 140 characters) multiple times a day, received by followers (who are not approved, just Facebook friends). You can also search twitter (link at the bottom) to see what’s being said about your film.
Widgetbox
Widgetbox is an online gallery of free widgets for blogs and other web pages. Useful widgets include Flickr photos, geomapping, music players, video compilations, etc.
Bookmarking
Registering and using these tools helps others find your site or blog.
del.icio.ous del.icio.us is a collection of bookmarked favorites - yours and everyone else's. With del.icio.us you can access your favorites from any computer, share favorites with friends, and discover new things through searching tags.
Digg Digg is a user driven social content website. Everything on Digg is submitted by their community. Once a story or video receives enough Diggs, it is promoted to the front page for the millions of visitors to see. Digg also allows you to track your friends' activity throughout the site and share videos or news stories.
[www.hugg.com Hugg] This site is similar to Digg, but focused on green news. If you have an environmental film, be sure to add Hugg buttons to your site.
Monitor Mentions of your Film
Google alerts http://www.google.co.uk/alerts Set up a Google alert for the mention of your film – it’s a free press and PR tracker.that covers national and local print press as well as blogs and other sites.
Get Mentioned
IndieWIRE IndieWIRE is an online resource and community for independent filmmakers. Their website features film festival reports, industry news, special sections for high-profile films, and resources and tools for emerging and established filmmakers. Try to get your film written about once it’s been selected for a festival that Indiewire attends.